Storytelling in Business- Do You Make This Mistake?

“When it comes to storytelling, not taking risks is riskier than swinging for the fences. I have very simple ambitions when it comes to taking risks in storytelling and programming. I try very hard to avoid the expected” –David Nevins

Using storytelling in business builds rapport, helps you make your point and closes deals. Trying my cases through the art of storytelling is one reason I’ve been able to get million dollar verdicts for my clients.

When telling stories in business and law to close deals and win cases, there is one mistake I see people make over and over. In today’s #Snapchat story (I’m CA_Lawyer), I share that mistake and show you how to avoid it.

Why listen to Mitch? Well…

Jon Mitchell “Mitch” Jackson enjoys combining law, technology and social media to disrupt, hack, and improve our legal system. He has been a trial lawyer for three decades and is a 2013 California Litigation Lawyer of the Year (CLAY Award) and a 2009 Orange County Trial Lawyer of the Year. When he’s not trying cases, Mitch uses social media and technology to help good attorneys become great trial lawyers and to show everyone (not just lawyers) how to communicate better. His law firm website is and his communication tips blog is Outside the courtroom, Mitch enjoys interviewing people from around the world who are disrupting industries and influencing change. You can join the conversation and get Mitch’s weekly newsletter at http://Human.Social and

Connect with Mitch on Twitter at @MitchJackson

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